Nowadays, there is a lot of talk about using social media to promote small and large commercials, however, it is useless if customers are not able to identify your business once they decide to go there. Thus, the store sign is an essential part of branding and attracting users, so in this article we will give you the best recommendations to have a perfect sign.
The store sign must be legible.
Whether you are using thestore sign to communicate your business name or have purchased a billboard to communicate specific promotions, it is essential that it be legible.
The idea is that your customers, new or old, can clearly read the information and, if it is a store sign to identify it, they should be able to read it from a distance.
Another great tip is to contact a site has made a commercial sign with LED lights, since it allows it to be more eye-catching, especially at night. It can also be turned off to indicate that the store is not in operation.
2. Do not overload your sign
A common mistake, especially on a store sign, is trying to add too much information. Even though the main function of a store sign is to inform and attract attention, if you overdo it, people will most likely not only not read the sign completely, but ignore it altogether.
Nowadays, we are in a visual society, so short and concise messages are the best option for a commercial signal; if it is a promotion, simply stating what it is, is more than enough. Details can be provided when talking to interested customers.
If the store sign is the name, you don’t need to add features, a good logo and name should tell the user what your store is about without excess words.
3. Take into account the color scheme
Colors are really important no matter what type ofstore sign. Thus, there are several factors to consider: which colors are your brand, since using a sign with them helps to strengthen your brand; which colors look better in the day and at night or which ones allow the lettering to be legible.
Also, you should not use an excess of colors because it is overwhelming and some people will prefer to pass by.
4. Think about what materials are appropriate
In addition to the design, the material in which you design your commercial sign is also important. For example, in areas such as Canada where there is summer and winters with heavy snowfall, it is appropriate to choose a material that will withstand the weather changes.
Likewise, you can consider LED as already established or wood if it fits the aesthetics of your business, but it must be treated to prevent rain from deteriorating it.
5. The right size
When you have a sign manufactured you must take into account the size. If it is a store sign to display your name and indicate where your business is located, it should be considerably larger than a sign advertising your promotions. However, keep in mind Canada’s location and size regulations for a business sign to avoid obstructing the view of passersby or drivers.
6. Design is key
A person will not enter a business whose aesthetics seem annoying, even if it is unconsciously, so the best recommendation we can give you is to make a good design. And, if you don’t have a background in advertising or color theory, you should contact a site that has the right professionals to create the design of your dream store sign. We recommend Xenon Enseigne, who not only design, but also manufacture the sign so you don’t have to worry about any details.
