A lettering sign is a distinctive element in any commercial establishment. It serves not only to name your business but also to establish a point of connection between your brand and your potential customers.
Regardless of whether your company is a multinational or a small business, the considerations for choosing a lettering sign are always the same. The goal of signage is always the same, i.e. to give life and identity to your business and, of course, to become an important tool for offline marketing.
What is offline marketing?
We call offline marketing the type of advertising that does not incorporate digital tools, i.e., its principals are governed by traditional media.
Offline marketing strategies are a great way to connect with people and reach new potential customers. For example, you can create a poster to promote your business, or create a poster to advertise an upcoming event.
These lettering signs can be placed anywhere and will attract people’s attention, while unconsciously introducing you to potential customers. This is one of the easiest marketing methods to apply and is also the cheapest and most effective.
A good lettering sign gives you countless opportunities for interaction and purchase, because by residing in a certain space, it will constantly have the ability to attract more people and with it, various business opportunities.
It is for this reason that despite being an element that has existed for so long, sign companies are constantly learning, in order to provide the best possible service. For this reason, we would like to give you our best advice when choosing the ideal lettering sign.
Let ‘s get started!
How to choose the ideal lettering sign?
If you are unsure of the general ideas for your next sign, there are some important aspects to consider and establish with the help of a graphic designer. Font style and letter height will make a difference in how easy it is to read. If you choose a color, you’ll also want to make sure the letters are legible, and of course, you’ll want the sign to convey a message.
First, decide on the overall objective: What is the message you want to convey? What type of audience do you want to attract? What are the demographics of your target audience? This will help you decide not only the focus of the sign, but also which colors and fonts best suit your brand identity.
The typeface you choose will determine how easy or difficult the lettering sign is to read. If the letters are too small, people will not be able to read them. For this reason, you should choose a typeface that is not only aesthetically pleasing, but also functional. Therefore, make sure that the letters are large enough to be legible even from a distance.
Avoid using more than two typefaces, as this would defeat the purpose of legibility. If you combine two fonts, make sure they are of the same family or similar, so that the typography of the sign remains coherent.
One element that can contribute to the principle of legibility is LED lighting.
The placement of your lettering sign is also important for its visibility. Keep in mind that your customers will find it more difficult to read if it is obscured by shadows or obstructed by low light conditions.
You can increase the visibility of your sign by placing it at eye level, or by adding lighting. However, make sure the lettering sign is placed in a location where there is enough light to see the lettering easily and prevent the intent from being lost in the process.
Remember the importance of choosing the right materials for your business lettering sign. Of course, at this point, it is highly recommended that you seek the advice of our professionals at Xénon Enseignes & Éclairage.
Get the best signs in Quebec
Now that you know all the benefits of purchasing your lettering signs at Xénon Enseignes & Éclairage, don’t wait any longer and contact us. Remember that we also have a LED conversion service, in addition to vinyl production and digital printing, so don’t wait any longer!