The origin of advertising signs can be traced back to the sixteenth century and even earlier, however, they still have many advantages as advertising strategies, no less effective than the famous digital advertising. Thus, in this article we tell you the advantages of advertising signs for your business so that you decide to buy one.
Advertising signs create a strong brand image
One of the most important advertising strategies is to create a brand that your customers can recognize in an instant. Thus, an advertising sign is a great way to make sure this happens.
Depending on the advertising signs you choose, it can mean that your new and old customers will immediately recognize you from a distance. Also, a good ad lets them know about your products quickly.
In some cases, advertising signs also function as informational media. For example, light signs that turn off when the business is closed.
An advertising sign is an economical way to create advertising
There is a misconception that advertising signs are expensive, but this is not true. Depending on your needs and your budget, you can find advertising signs that fit what you are looking for.
In addition, investing in an advertising sign means having an advertisement that you will have for a long time and that is available 365 days a year.
Even illuminated advertising signs are more economical than you think, especially with LED lights since they can last for years.
Advertising signs are an effective means of communication
A good advertising sign can give your customers a lot of information without being overloaded with text. So, if you make sure youhire an advertingsign service that offers you a good design, you will be able to communicate analogically with your audience.
In this way, an advertising sign can provide information on opening hours, products, offers, and even, in the days of COVID-19, even serve as a public health warning before entering a store.
Advertisement that does not expire
It is impossible to deny the impact of online advertising, however, this advertising has a limited life span. In other words, you can pay for an ad on the most popular social networks, but it will only be available when you continue to pay for it.
On the other hand, if you buy either advertising signs or a sign for your business, they can last for years and years, depending on their quality and the care you take of them. Even if your business moves from one building to another, you can take your advertising signs with you.
Advertising signs attract new customers
No matter what, an advertising sign will always be an effective way to attract customers. A large sign can even be seen from across the street, so people will know exactly what your business is about and will come to you.
Also, if you offer deals, potential customers will be able to see them and be encouraged to enter your business rather than go elsewhere. For this it is important that the sign is intelligible, so we recommend using fonts that are easy to read from a distance and that have relevant information to further contact, such as a phone number or website, this is useful because if someone comes across your business, but doesn’t have the money to buy at the time, they may come back.
Finally, we hope that this article has been useful for you to know all the advantages of advertising signs. Remember that if you purchase one, it must follow the size regulations of your country depending on where the sign will be located. Here are the regulations in effect in Canada.
