When choosing outdoor signage for your business, there are certain critical factors to consider. From the materials used, the size chosen, visibility issues and location are among the most important.
Its application is essential to choose the perfect lettering sign in line with your brand identity.
If you are looking for a signage company that can offer you everything you need to make your business known, at Xénon Enseignes & Éclairage we have the solution for you. In order to facilitate this process, we would like to introduce you to some key points you need to know for this purpose.
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What is the function of outdoor signage?
The commercial signs you choose for your business have among their objectives to reinforce your brand identity. It must be easily read by passers-by, from pedestrians to motorists. For this reason, you should carefully consider aspects related to the design, such as the colors you use, the type of images, the font and the location.
However, the most important thing is that it contains a clear, concise and coherent message, capable of conveying a message without difficulties. It should emphasize the key content, but without capturing all the attention and turning the rest of the information into mere decoration. The elements should complement each other, not overshadow each other.
For example, if your business focuses on health and wellness, your sign should present a positive image of the product or service.
Characteristics of outdoor signage
As specialists in the field of lighting and signage, we know how important first impressions are. Therefore, we know how important the design and manufacturing process is, and, if necessary, the repair service as well. Now, in order for you to be able to identify the basics of your outdoor signage, remember to pay attention to the following.
There are many different materials that you can use for your business’ exterior signage. One of the most common is aluminum, which has a low weight and excellent strength. Aluminum is available in different gauges, with the thicker one reserved for the strongest signs.
Plastic letters are also a popular choice. However, plastic fades over time, so you may want to consider other materials for your sign. Keep in mind, however, that if you want your outdoor signage to last for years, it will require a high quality, easy to maintain and care for material.
Outside sign size
The size of an outdoor sign for your business is an important decision. Consider the maximum viewing distance of your sign and keep the font size proportional to the space available.
Letters that are too small can make the sign difficult to read at long distances. Similarly, if you plan to use graphics or signs, choose a size that is appropriate for them.When considering the size of your exterior sign, be sure to take measurements of the storefront and the exterior of the building. A sign should catch the eye of passersby and hold their attention. If you want to attract more customers, add a descriptive slogan or explain your brand philosophy in detail. This way, customers will associate the business with the sign and feel that it belongs to them.
Location of the sign
When planning an outdoor sign location for your business, be sure to consider demographics. If your business is local in nature, you may want to consider a different location strategy than a business located downtown, as the location of your sign may also depend on the infrastructure surrounding your business.
Consider the type of customers you want to target: Are you targeting local shoppers or people passing through the surrounding area? Do you want to attract customers in different seasons of the year?
If you are open to the public, consider a sign that will attract passersby and even if you don’t have a lot of space, choose a location where you can maximize exposure for your business.
Outdoor signage of exceptional quality
Now that you know some of the most important details about outdoor signs, don’t wait any longer and request a quote with us. We offer quality and durability at unbelievable sign prices in Montreal.
It will be a pleasure to serve you!